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30 Apr


‘Innovators in Action’ presents Ric Young

April 30, 2010 | By |

“We are living at a point in history when the need and desire for change is profound…It is a pivotal time. Over the past two hundred years, human society has developed exceptional ingenuities, proficiencies, organizations and systems for the task of making things–from steam engines to microchips. Going forward, we must learn to be equally adept at the task of making change. It’s an essential modern competency.”

– Eric Young, From the Foreword of Getting to Maybe: How the World is Changed

The SiG@Waterloo “Innovators in Action” Speaker Series, presents Ric Young as the first speaker in a five part series that will apply the ideas of social innovation to a number of specific sectors and issues – education, youth mentorship, inclusion, collaboration and cultural change. Each of the keynote speakers will share their experiences of operating at the national level to identify and address the root causes of intractable social challenges. Each keynote lecture will be followed by a local panel discussion that will share their reflections on the presentation and offer insight into their own experiences.

Ric Young’s focus on May 5 will touch on the integral role that culture plays in creating the conditions for social change, understanding the complexity of intractable social problems and exploring the kind of approaches needed to address them.

When: Wednesday, May 5th, 2010

Where: The Museum, 10 King Street West, Kitchener, Ontario, Canada

Time: 7pm – 9pm

Speaker Bio: Eric Young, President, E.Y.E. | The Social Projects Studio™

Eric (Ric) Young was a pioneer in the field of social marketing. He cut his teeth on the early stages of the PARTICIPaction campaign, and was co-founder of Canada’s first dedicated social marketing agency. He left that company in the mid-90s to start E.Y.E. | The Social Projects Studio™ – a company dedicated to the creation and development of breakthrough social change initiatives. Working with leading government, corporate and not-for-profit clients, he became increasingly frustrated by the inadequacy of the tools, models and methods society has at hand for tackling our most complex problems. This led him, in the year 2000, to propose to DuPont Canada that they embark on an initiative “to foster new mindsets, new skill sets, and a new culture for social innovation in Canada”. He worked with DuPont over several years to develop the Social Innovation Initiative, eventually forging a partnership with McGill University to create one of the world’s first social innovation think tanks. This think tank gave rise to the best-selling book, Getting To Maybe. He is on the faculty of the Boston College Centre for Corporate Citizenship. His current voluntary roles include: membership on the board of Ecotrust Canada, the Canadian advisory board of Right To Play and the editorial board of the Social Marketing Quarterly. He is a fellow of The Royal Society of the Arts, a member of Massey College’s Quadrangle Society, and a fellow of SiG (Social Innovation Generation) at the University of Waterloo.